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      Philosophy      
             
      As lifelong academics, we have spent most of our time teaching students how to excel and survive in their chosen fields. Our academic positions, though, require that we also maintain a high profile in research activities.

Our philosophy at MediaBuffs is that our research and teaching activities complement one another. Research for research's sake may be nice, but its value increases significantly when it can be made relevant for students. Furthermore, it can be equally argued that our teaching interests provide the inspiration for much of our research.

We are thus caught in a healthy spiral, one element feeding the other ad infinitum.

Dr Drumheller currently teaches a variety of undergraduate and graduate courses, including:

  • Organizational Communication
  • Crisis Communication
  • Interpersonal Communication
  • Training & Development
  • Leadership Seminar
  • Business & Professional Communication
  Dr Gerlich has taught many courses during his career. While his teaching is now more limited because to administrative responsbilities, his portfolio includes:

  • Evolutionary Marketing (undergraduate)
  • Seminar in Evolutionary Marketing (MBA)
  • Seminar in Marketing (MBA)
  • Consumer Behavior
  • Retail Management
  • Principles of Marketing
  • Marketing Strategy (MBA)

It is by researching what we teach that we keep our classes current and engaging for students, regardless of whether the class is held in a traditional classroom or online. With our research focus on theory and the practical applications thereof, we are able to bring to life otherwise difficult subject material.

Our diverse interests, plus those of our associates, ensure that we will have an interesting array of projects in progress...projects that will ultimately benefit our students as well as practitioners.

     
             
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